Financial inclusion is crucial for driving economic development and addressing social inequities, yet efforts to expand point-of-sale locations have often neglected the quality and long-term sustainability of these initiatives. In over 50 emerging markets, digital payments rely on Cash-in Cash-out (CICO) merchants, who face high dormancy rates due to inadequate support and business insights. Our proposed pilot project aims to develop and test interventions that leverage data analytics to provide individual Fintech merchants with valuable market insights, with the goal of improving profitability, mitigating dormancy, and addressing poor retention rates. We aim to gather initial evidence on the efficacy of our proposed interventions in mitigating dormancy rates among these merchants by leveraging FINO’s large-volume unstructured transaction data and experimentally testing our interventions. We focus on developing scalable interventions that can serve as the groundwork for an extensive, large-scale implementation research project, with the ultimate goal of deepening the financial inclusion ecosystem and improving outcomes for Fintech merchants.
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